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Mass Communications and Media Studies: An Introduction - Paperback
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Bevindt zich in: Groton, Massachusetts, Verenigde Staten
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eBay-objectnummer:176765130735
Specificaties
- Objectstaat
- Release Year
- 2018
- Book Title
- Mass Communications and Media Studies: An Introduction
- ISBN
- 9781501329982
Over dit product
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
1501329987
ISBN-13
9781501329982
eBay Product ID (ePID)
239751927
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Mass Communications and Media Studies : an Introduction
Subject
Communication Studies, Media Studies
Publication Year
2018
Type
Textbook
Subject Area
Social Science, Language Arts & Disciplines
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17 Oz
Item Length
9 in
Item Width
5.9 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2017-051476
Reviews
This new edition of Mass Communications and Media Studies: An Introduction gives students an excellent overview of the various industries, technological forms, and social expressions that comprise this vast field. With clear and lively writing, author Peyton Paxson defines media terms succinctly and provides many apt and memorable examples. As a marketing and consumption historian, I particularly like the historical accounts featured in several chapters. Yet, the book is also quite timely including discussions of fake news, trolling, cybersquatting, crowd sourcing and funding, and revenge porn and sexting. As a teacher of international business, I welcome the many brief "global perspectives" sections and the final chapter on the interface between globalization and mass communications. For students, the book discusses potential careers and raises good end of chapter questions for critical thinking and discussion.
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
302.23
Table Of Content
Section One - An Overview of Mass Communications 1: Mass Communications and Contemporary Culture 2: Media Literacy 3: Advertising Section Two - Traditional Media 4: Print Media 5: Movies and Video 6: Music and Radio 7: Television Section Three - Emerging Media 8: The Internet 9: Social Media and Interactive Media Section Four - Changes, Trends, and the Future 10: Convergence and Disaggregation 11: The Legal Environment 12: Globalization Notes Glossary Index
Synopsis
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
LC Classification Number
P90.P357 2018
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