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Webs of Influence : The Psychology of Online Persuasion by Nathalie Nahai (2017,
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US $4,47 (ongeveer EUR 3,86) USPS Media MailTM.
Bevindt zich in: Bakersfield, California, Verenigde Staten
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Geschatte levering tussen vr, 8 aug en wo, 13 aug tot 94104
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eBay-objectnummer:176381225311
Specificaties
- Objectstaat
- ISBN
- 9781292134604
Over dit product
Product Identifiers
Publisher
Pearson Business
ISBN-10
1292134607
ISBN-13
9781292134604
eBay Product ID (ePID)
234353240
Product Key Features
Edition
2
Book Title
Webs of Influence : the Psychology of Online Persuasion
Number of Pages
256 Pages
Language
English
Publication Year
2017
Topic
Business Communication / General, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Features
New Edition
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.6 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-039413
Dewey Edition
23
Dewey Decimal
658.8/72
Table Of Content
PART 1 KNOW WHO YOU'RE TARGETING 1 Introduction 2 The psychology of decision-making 3 Who are you targeting? 4 Cultural quirks 5 Individual differences PART 2 COMMUNICATE PERSUASIVELY 6 Basic principles 7 Optimising your website 8 Selecting the right images 9 The psychology of colour 10 Social media and customer service 11 Designing persuasive videos PART 3 SELL WITH INTEGRITY 12 Influence: An introduction 13 Principles of online persuasion 14 Increase your sales 15 Pricing and value 16 The behaviour chain
Edition Description
New Edition
Synopsis
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web." Jamie Bartlett Author of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!" Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments, With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way., With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web." Jamie Bartlett Author of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book " Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
LC Classification Number
HF5415.1265
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