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E-Commerce 2018 14e Global Edition
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Specificaties
- Objectstaat
- Edition Description
- ★ International Global Edition ★
- Year
- 2018
- Modified Item
- No
- Product Type
- ★ International Global Edition Textbook ★
- Educational Level
- College
- Features
- Global Edition
- Actual Book ISBN
- 9781292251707
- ISBN
- 9780134839516
Over dit product
Product Identifiers
Publisher
Pearson Education
ISBN-10
013483951X
ISBN-13
9780134839516
eBay Product ID (ePID)
13038257700
Product Key Features
Number of Pages
912 Pages
Publication Name
E-Commerce 2018
Language
English
Publication Year
2018
Subject
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
63.2 Oz
Item Length
10.1 in
Item Width
8 in
Additional Product Features
Edition Number
14
Intended Audience
College Audience
LCCN
2017-041167
Dewey Edition
23
Dewey Decimal
658.8/72
Table Of Content
I. Introduction to E-commerce 1. The Revolution is Just Beginning 2. E-commerce Business Models and Concepts II. Technology Infrastructure for E-commerce 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems III. Business Concepts and Social Ideas 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce IV. E-commerce in Action 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Synopsis
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life., For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
LC Classification Number
HF5548.32.L38 2017b
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