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Internet Marketing For Dummies - Catalano, Frank|Smith, Bud E. - Good - See ...

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Specificaties

Objectstaat
Goed: Een boek dat is gelezen, maar zich in goede staat bevindt. De kaft is zeer minimaal beschadigd ...
Release Year
2000
Book Title
Internet Marketing For Dummies
ISBN
9780764507786

Over dit product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764507788
ISBN-13
9780764507786
eBay Product ID (ePID)
1860867

Product Key Features

Number of Pages
360 Pages
Publication Name
Internet Marketing for Dummies
Language
English
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2000
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Bud E. Smith, Frank Catalano
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
19.2 Oz
Item Length
9.2 in
Item Width
7.3 in

Additional Product Features

Edition Number
2
Intended Audience
Trade
LCCN
00-107257
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8/4
Table Of Content
Introduction. PART I: Getting Started with Internet Marketing. Chapter 1: Getting Net-Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Internet Marketing Plan. Chapter 4: Mastering Your Domain. PART II: Marketing on the World Wide Web. Chapter 5: Planning a Business Web Site. Chapter 6: Creating a Basic Web Site. Chapter 7: Marketing on Your Web Site. Chapter 8: Getting the Most Out of Your Web Site. PART III: Marketing with E-Mail. Chapter 9: E-Mail Marketing 101. Chapter 10: E-Mail by the Pallet. Chapter 11: Building Community with E-Mail Lists. PART IV: Even More Internet Marketing. Chapter 12: Speaking Up with Discussion Groups and Chat. Chapter 13: Controlling the Message with Internet Advertising. Chapter 14: Spreading the Word with Internet PR. PART V: The Part of Tens. Chapter 15: Ten Advantages of Internet Marketing. Chapter 16: Ten Disadvantages of Internet Marketing. Chapter 17: Ten Offline Marketing Resources. The Internet Marketing For Dummies Internet Directory. Index. Book Registration Information.
Synopsis
The secrets of effective e-mail campaigns - revealedIncludes an 18-page directory of Net marketing resourcesYour fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PRThe Dummies Wayâ„¢ Explanations in plain English 'Get in, get out' information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Dailyâ„¢ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers, This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
LC Classification Number
TK5105.888.C38 2001

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