Afbeelding 1 van 1
Galerij
Afbeelding 1 van 1
Hebt u iets om te verkopen?
Customer Relationship Management: The Foundation of Contemporary Marketing...
by Baran, Roger J.; Galka, Robert J. | HC | VeryGood
US $221,59
OngeveerEUR 191,50
Objectstaat:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Meer lezenover objectstaat
Heel goed
Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat bevindt. De kaft is niet zichtbaar beschadigd en het eventuele stofomslag zit nog om de harde kaft heen. Er ontbreken geen bladzijden en er zijn geen bladzijden beschadigd. Er is geen tekst onderstreept of gemarkeerd en er is niet in de kantlijn geschreven. Er kunnen zeer minimale identificatiemerken aan de binnenzijde van de kaft zijn aangebracht. De slijtage is zeer minimaal. Bekijk de aanbieding van de verkoper voor de volledige details en een beschrijving van gebreken.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Verzendkosten:
Gratis Economy Shipping.
Bevindt zich in: Aurora, Illinois, Verenigde Staten
Levering:
Geschatte levering tussen vr, 8 aug en wo, 13 aug tot 94104
Retourbeleid:
30 dagen om te retourneren. Verkoper betaalt voor retourzending.
Betalingen:
Winkel met vertrouwen
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:146458475852
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- Binding
- Hardcover
- Book Title
- Customer Relationship Management
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781138919518
Over dit product
Product Identifiers
Publisher
Routledge
ISBN-10
1138919519
ISBN-13
9781138919518
eBay Product ID (ePID)
224469774
Product Key Features
Number of Pages
450 Pages
Publication Name
Customer Relationship Management : the Foundation of Contemporary Marketing Strategy
Language
English
Subject
Marketing / General, Customer Relations
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
44.9 Oz
Item Length
10.3 in
Item Width
8.2 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2016-025019
Reviews
Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA An excellent book that is both very informative and also interesting to read. It covers the whole cycle, from having the correct marketing strategy that fits the organisation and its workforce to the technological requirements for successful CRM. It should be on every B2B marketing director's bookshelf. Julie McKeown,Aberystwyth University, UK The reality of today is that if you're a strategist thinking about how to differentiate your business and you're not thinking about the customer experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA, Baran and Glaka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA, Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA An excellent book that is both very informative and also interesting to read. It covers the whole cycle, from having the correct marketing strategy that fits the organisation and its workforce to the technological requirements for successful CRM. It should be on every B2B marketing director's bookshelf. Julie McKeown,Aberystwyth University, UK The reality of today is that if you're a strategist thinking about how to differentiate your business and you're not thinking about the customer experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA
Illustrated
Yes
Edition Description
Revised edition,New Edition
Table Of Content
Part One: CRM Theory and Development 1. Introduction to Customer Relationship Management 2. The History and Development of CRM 3. Relationship Marketing and CRM 4. Organization and CRM Part Two: Data Management and Technology 5. CRM and Data Management 6. Technology and Data Platforms 7. Database and Customer Data Development Part Three: Marketing Strategy 8. Business-to-Business CRM 9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits 10. The CRM Strategy Cycle: Acquisition, Retention, and Win-Back 11. Privacy and Ethics Considerations Part Four: CRM Evaluation 12. CRM Program Measurement and Tools Part Five: CRM New Horizons 13. Social Networking and CRM 14. CRM Trends, Challenges, and Opportunities
Synopsis
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor's manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
LC Classification Number
HF5415.55.G35 2016
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Over deze verkoper
ThriftBooks
98,9% positieve feedback•19,7M objecten verkocht
Ingeschreven als zakelijke verkoper
Feedback verkoper (5.697.885)
- e***e (4502)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopShipped well and the book is in great condition, thank you so much.
- z***e (354)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopFast! Recommended seller! Thanks!
- p***n (287)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopA+++
Feedback verkoper (5.697.885)
- e***e (4502)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopShipped well and the book is in great condition, thank you so much.
- z***e (354)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopFast! Recommended seller! Thanks!
- p***n (287)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopA+++