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Brand Plan Rx: The Marketer's Guide to Building a Thriving Health and...

by Saba, Markus; Gentile, Hilary | PB | VeryGood
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Bevindt zich in: Aurora, Illinois, Verenigde Staten
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Objectstaat
Heel goed
Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat bevindt. De kaft is niet zichtbaar beschadigd en het eventuele stofomslag zit nog om de harde kaft heen. Er ontbreken geen bladzijden en er zijn geen bladzijden beschadigd. Er is geen tekst onderstreept of gemarkeerd en er is niet in de kantlijn geschreven. Er kunnen zeer minimale identificatiemerken aan de binnenzijde van de kaft zijn aangebracht. De slijtage is zeer minimaal. Bekijk de aanbieding van de verkoper voor de volledige details en een beschrijving van gebreken. Alle staatdefinities bekijkenwordt in nieuw venster of op nieuw tabblad geopend
Opmerkingen van verkoper
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781774581032

Over dit product

Product Identifiers

Publisher
Page Two Press
ISBN-10
1774581035
ISBN-13
9781774581032
eBay Product ID (ePID)
20071152354

Product Key Features

Book Title
Brand Plan RX : the Marketer's Guide to Building a Thriving Health and Wellness Brand
Number of Pages
216 Pages
Language
English
Publication Year
2021
Topic
Industries / Pharmaceutical & Biotechnology, Marketing / Research
Genre
Business & Economics
Author
Markus Saba, Hilary Gentile
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
11.4 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Reviews
"How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us how to use a simple and powerful framework of inspirational storytelling." -Arianna Huffington, founder and CEO, Thrive Global "Finally, a book that considers all the distinct factors of marketing in the healthcare industry. Practical, to the point, entertaining, educational, and illustrated with helpful case studies... I wish I would have had access to this guideline and blueprint earlier." -Rolf Hoffmann, chairman of the board of directors, Biotest; former senior executive, Amgen and Eli Lilly "Brand Plan Rx captures the essence of brand planning in the pharma/biotech space. The importance of the concepts of choice and cohesion cannot be underestimated. Markus Saba and Hilary Gentile bring those concepts to life in a manner that is clear, simple, and practical." -Enrique Conterno, chief executive officer, FibroGen, Inc. "Brand management in healthcare is equal parts science and art. Brand teams need a simple yet comprehensive framework to assess the enormous amounts of data on markets, competition, customers, and brands. A good framework helps teams distill the data into insights-this is the science part. And then comes the art-clear, concise, and compelling storytelling. Brand Plan Rx helps teams do all of the above with a simple and effective framework, tried and true tips, and illuminating case studies. I recommend this book to all commercial leaders in our industry and will make this a must-read for all my brand teams moving forward." -Burcu Eryilmaz, VP, Sanofi Genzyme "Markus Saba and Hilary Gentile have emerged as experts in a rapidly shifting ecosystem of health and innovation, and have spent decades spearheading thousands of successful launches. Brand Plan Rx is an essential guide from the leading voices architecting the future of truth and trust for global brands." -Danielle Kayembe, founder and CEO, GreyFire Impact
Synopsis
"How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us how to use a simple and powerful framework of inspirational storytelling." -Arianna Huffington, founder and CEO, Thrive Global Build a healthcare brand that changes lives. A thriving brand requires a plan. Even the best marketing ideas cannot come to fruition without a cohesive brand plan. This is especially relevant and challenging in the health and wellness industry. Brand Plan Rx provides a proven road map that empowers you to make the choices that drive demand and will get you to synthesize your plan onto one page designed specifically with the health and wellness industry in mind. In Brand Plan Rx, healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry. Drawing on their decades of work in launching major pharmaceutical and wellness brands, they outline exactly how you can create a strong, effective brand plan to launch and market your brand. Brand Plan Rx's Choice Map guides you through the difficult decisions that will build your brand. You will bring it all together into a cohesive and clear brand story. As you master synthesis and clarity, you will create a one-page Cohesion Map, a clear roadmap to use as your sounding board for all decisions you make for your brand. Ultimately, you'll learn how to apply traditional marketing principles to the healthcare space so that your brand will make a marked difference in people's lives. "Captures the essence of brand planning in the pharma/biotech space in a manner that is clear, simple, and practical." -Enrique Conterno, CEO, FibroGen, Inc. "A book that considers all the distinct factors of marketing in the healthcare industry. Practical, to the point, entertaining, and educational." -Rolf Hoffmann, chairman of the board of directors, Biotest "I recommend this book to all commercial leaders in our industry." -Burcu Eryilmaz, VP, Sanofi Genzyme "An essential guide from industry experts who have spearheaded thousands of successful launches." -Danielle Kayembe, founder and CEO, GreyFire Impact, Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.

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