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Service Management: Strategy and Leadership in Service Business
by Normann, Richard | HC | VeryGood
US $11,16
OngeveerEUR 9,61
Objectstaat:
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Heel goed
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Bevindt zich in: Aurora, Illinois, Verenigde Staten
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Geschatte levering tussen vr, 15 aug en di, 19 aug tot 94104
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eBay-objectnummer:146286993577
Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- Binding
- Hardcover
- Book Title
- Service Management
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780471928850
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471928852
ISBN-13
9780471928850
eBay Product ID (ePID)
1086699
Product Key Features
Number of Pages
202 Pages
Language
English
Publication Name
Service Management : Strategy and Leadership in Service Business
Subject
Industries / Service, Management
Publication Year
1991
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
19 Oz
Item Length
9.9 in
Item Width
6.8 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
90-043731
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658
Table Of Content
The Myth and Reality of Service Society.Forging the New Profit Equation.Service Management Systems.The Service Concept.Why Strategic Human Resource Development'.Getting People to Grow.The Client as Customer--The Client as Coproducer.Technology, Tools and Setting.Image.Creating, Reproducing and Refining Business Ideas.The Art and Science of Pricing.Diversification and Internationalization.Quality, Productivity and Strategy.Diagnosis: Positive Circles and Vicious Circles.Culture and Dominating Ideas as Management Tools.Change and Leadership.References.Index.
Synopsis
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ''high social technology'' are also explored., Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and high social technology'' are also explored.
LC Classification Number
HD9980.5.N67 1991
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