Afbeelding 1 van 1
Galerij
Afbeelding 1 van 1
Hebt u iets om te verkopen?
Framework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
US $105,98
OngeveerEUR 91,46
Objectstaat:
Goed
Een boek dat is gelezen, maar zich in goede staat bevindt. De kaft is zeer minimaal beschadigd (er zijn bijvoorbeeld slijtplekken), maar er zijn geen deukjes of scheuren. De harde kaft heeft mogelijk geen stofomslag meer. De boekband vertoont minimale slijtage. De meeste bladzijden zijn onbeschadigd. Er zijn weinig vouwen en scheuren en er is vrijwel geen tekst met potlood onderstreept of met een accentueerstift gemarkeerd. Er is niet in de kantlijn geschreven. Er ontbreken geen bladzijden. Bekijk de aanbieding van de verkoper voor de volledige details en een beschrijving van gebreken.
- Nu kopenFramework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Verzendkosten:
Gratis USPS Media MailTM.
Bevindt zich in: 02048, Verenigde Staten
Levering:
Geschatte levering tussen wo, 6 aug en vr, 8 aug tot 94104
Retourbeleid:
30 dagen om te retourneren. Koper betaalt voor retourzending Als u een eBay-verzendlabel gebruikt, wordt dit in mindering gebracht op het terugbetalingsbedrag.
Betalingen:
Winkel met vertrouwen
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:115506014762
Specificaties
- Objectstaat
- Book Title
- Framework for Marketing Management
- ISBN
- 9780133871319
- EAN
- 9780133871319
Over dit product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133871312
ISBN-13
9780133871319
eBay Product ID (ePID)
208638844
Product Key Features
Number of Pages
360 Pages
Publication Name
Framework for Marketing Management
Language
English
Publication Year
2015
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
18.6 Oz
Item Length
9 in
Item Width
7.4 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2014-044334
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Brief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
Synopsis
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title., For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
LC Classification Number
HF5415.13.K636 2016
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Over deze verkoper
Waddle Books
98,9% positieve feedback•595K objecten verkocht
Ingeschreven als zakelijke verkoper
Feedback verkoper (220.890)
- t***a (273)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopGreat seller! Books arrived as described- price, shipping, condition- all excellent.
- e***y (122)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopCondition was great. Value was very good with fast and free shipping .
- i***n (6004)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopAs described, would recommend.
Feedback verkoper (220.890)
- t***a (273)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopGreat seller! Books arrived as described- price, shipping, condition- all excellent.
- e***y (122)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopCondition was great. Value was very good with fast and free shipping .
- i***n (6004)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopAs described, would recommend.