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Ethical Chic: The Inside Story of the Companies We Think We Love by Fran Hawthor

Objectstaat:
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AU $43,22
OngeveerEUR 26,56
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Gratis International Standard : tracked-no signature (7 to 15 business days). Details bekijkenvoor verzending
Bevindt zich in: Melbourne, Australië
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Geschatte levering tussen do, 20 jun en ma, 1 jul tot 43230
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eBay-objectnummer:135058074498
Laatst bijgewerkt op 21 mei 2024 02:49:06 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
ISBN-13
9780807000601
Book Title
Ethical Chic: The Inside Story of the Companies We Think We Love
ISBN
9780807000601
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Ethical Chic: the inside Story of the Companies We Think We Love
Item Height
229mm
Author
Fran Hawthorne
Publisher
Beacon Press
Item Width
152mm
Subject
Economics, Safety, Business
Item Weight
318g
Number of Pages
224 Pages

Over dit product

Product Information

How popular companies like Apple and Trader Joe's project a hip, progressive image-and whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through-that is, until they're reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom's toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It's difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull's-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals-oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe's, and confronts the founders of Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.

Product Identifiers

Publisher
Beacon Press
ISBN-13
9780807000601
eBay Product ID (ePID)
184115949

Product Key Features

Author
Fran Hawthorne
Publication Name
Ethical Chic: the inside Story of the Companies We Think We Love
Format
Paperback
Language
English
Subject
Economics, Safety, Business
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
318g

Additional Product Features

Title_Author
Fran Hawthorne
Country/Region of Manufacture
United States

Objectbeschrijving van de verkoper

Informatie van zakelijke verkoper

The Nile Group Pty Ltd
The Nile
42 Apex Dr
3029 Truganina, VIC
Australia
Contactgegevens weergeven
:liam-Eua.moc.elineht@yabe
Btw-nummer:
  • AU 82107909133
  • GB 293967539
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
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Item brand new as described & pictured with quick shipping and the seller is very polite if you have any enquiries and as such I highly recommend this seller :)
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Thank you 😊
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Wow 15 days to get from Melbourne to tassie and they said posted 5 days after purchase so 10 from Melbourne to tassie